Extra Research

 

RESEARCH INTO HEARST 

Case Studies

Intertextuality ideas

 Intertextuality ideas: 

- Link to Challengers (2024) - either a shot in the contents or a direct reference 

- Cover star wearing Adidas - sports brand , easily recognisable and value transference

- Mention reformer pilates trend (hot girl walk/ hot girl summer) 

- Mention strava - running app recognised by runners 

- Have 'namaste' or lotus flowers somewhere 

- Mention 'Karate Kid' to do with motivation and working hard 

-Mention 'Rocky' or 'Creed'

-Lululemon clothes 

-Wimbledon reference - perhaps having a graphic of the scoreboard in the cover

Trial Photo Shoot

 Photos 

I liked how the shoes were contrasting bright colours – as this is appealing to my target demographic. I also like the ‘messier’ style as it is unconventional to see in a health magazine and that is what I am aiming to achieve.  I like the idea of using shoes as some part of my magazine as it seems like a cheap way to make intertextual links, which will be relevant for my young target audience.

 

I like the candid aspect of the image as it seems more natural and fun – this is hopefully the vibe that I would like to try and convey. I don’t like the green grassy background as it seems too unusual for this image. Next time, I would try a similar angle but with a white or colourful background as it will be more visually appealing and look more conventional for a true health magazine.

MY PITCH FEEDBACK

  MY RESPONSES AND FEEDBACK 

PEERS AND TEACHERS

After doing my pitch to my class and teachers, I was given some quick and simple feedback based on my ideas and how I can improve in order to fulfil the brief best. For example, I need to focus on finding concrete examples of intertextuality that I can add to my pitch and my magazine. Lots of my peers enjoyed the idea of Pilates and the 'clean girl' trend - this information I can use as market research and ensure that I can appeal to my audience and provide content that they will enjoy.

MY PITCH

 

Initial Ideas NEA

 Initial Ideas

I used Pinterest to collate a mood board for each of my magazine ideas. 

For my first one - I chose to do a very clean and calming aesthetic, as this is currently trending, with the 'clean girl aesthetic'. This will appeal to my 16 - 25 audience as it will be similar to other content that they are seeing online and interacting with. I think I will go for mainly pastel colours or I will go in the other direction and chose some bright ones (as this is more different and could be seem more exciting to my audience). 

For my second magazine - I have chosen a very chic tennis style, with lots of greens and blues. It will be sort of a throwback (and intertextual link) to the 2024 film 'Challengers' which caused the uprising of 'tennis chic'. I will perhaps use other props like bags or running trainers to build the narrative for my magazine. This will be appealing to a ABC1 market, as tennis (and tennis clubs) are seen as more trendy for upper class young people. 

The Guardian replica cover

 

The Guardian replica cover

Using photoshop, I created a cover which adheres to the conventions that Guardian newspaper cover would. I based my story on the killer of Ed Gein - and tried to use catchy headlines which would be appealing for an ABC1 demographic. For the other stories, I based them on the zeitgeist- for example the budget that labour was starting around the end of 2025/ start of 2026. I used a wine advert - as this will be exciting for my middle aged demographic and also represents how the Guardian sometimes will use advertising for their funding.