NEA

Initial Ideas

I used Pinterest to collate a mood board for each of my magazine ideas. 

For my first one - I chose to do a very clean and calming aesthetic, as this is currently trending, with the 'clean girl aesthetic'. This will appeal to my 16 - 25 audience as it will be similar to other content that they are seeing online and interacting with. I think I will go for mainly pastel colours or I will go in the other direction and chose some bright ones (as this is more different and could be seem more exciting to my audience). 

For my second magazine - I have chosen a very chic tennis style, with lots of greens and blues. It will be sort of a throwback to the 2024 film 'Challengers' which caused the uprising of 'tennis chic'. I will perhaps use other props like bags or running trainers to build the narrative for my magazine. This will be appealing to a ABC1 market, as tennis (and tennis clubs) are seen as more for upper class young people. 

My Pitch

 My responses and feedback

PEERS AND TEACHERS

After doing my pitch to my class and teachers, I was given some quick and simple feedback based on my ideas and how I can improve in order to fulfil the brief best. For example, I need to focus on finding concrete examples of intertextuality that I can add to my pitch and my magazine. Lots of my peers enjoyed the idea of Pilates and the 'clean girl' trend - this information I can use as market research and ensure that I can appeal to my audience and provide content that they will enjoy.

Trial Photography

 I liked how the shoes were contrasting bright colours – as this is appealing to my target demographic. I also like the ‘messier’ style as it is unconventional to see in a health magazine and that is what I am aiming to achieve.  I like the idea of using Adidas shoes as some part of my magazine as it seems like a cheap way to make intertextual links that will be easily recognised by the 16 - 25 age range. 

I like the candid aspect of the image as it seems more natural and fun – this is hopefully the vibe that I would like to try and convey. I don’t like the green grassy background as it seems too unusual for this image. Next time, I would try a similar angle but with a white or colourful background as it will be more visually appealing and look more conventional for a true health magazine.

 Intertextuality ideas: 

- Link to Challengers (2024) - either a shot in the contents or a direct reference 

- Cover star wearing Adidas - sports brand , easily recognisable and value transference

- Mention reformer pilates trend (hot girl walk/ hot girl summer) 

- Mention Strava - running app recognised by runners 

- Have 'namaste' or lotus flowers somewhere 

- Mention 'Karate Kid' to do with motivation and working hard 

-Mention 'Rocky' or 'Creed'

-Lululemon clothes 

-Wimbledon reference - perhaps having a graphic of the scoreboard in the cover

 

 

RESEARCH INTO HEARST 

Case Studies